March 18 - Pre-Conference Workshop (Separate Registration Required)
1:00PM - 5:30PM Santa Clara Convention Center

The Evolution of OTT: What’s Next?

The use of over-the-top (OTT) solutions to deliver streaming video to the TV and beyond is now a reality. Virtually all net-connected devices are capable of receiving multiple sources of OTT video, both free and fee-based. Though streaming video services are at the center of OTT, the tactics and strategies to exploit this space vary widely (for example, second-screen and TV Everywhere are OTT innovations). As this market continues to evolve—and as new, pioneering companies move from testing the water to diving in full force—the OTT industry will change, and dramatically so. This next stage will be defined by deep pockets, scalable innovations, and execution: the promises of yesterday will start to take form in the real world, and the OTT market space will undergo a legitimate transformation. Join TDG’s team of OTT experts for a detailed examination of pending industry shifts and their impact on the future of TV. This executive workshop will include analysis and discussion of:

• Emerging business models,

• Platform and app diffusion,

• Consumer behavior and attitudes; and

• Much, much more

TDG’s workshop is the perfect kick-off to OTTCon, providing a deep dive from those who’ve studied the space the longest. Seating is limited, so register today.

March 19 - OTTCON 2013 Agenda

Mission City Ballroom 5
9:00 - 9:45

Keynote Presentation

What Will The Future of Entertainment Programming Look Like? -  Can OTT Unify Fractured Audiences Online?


Join Lance Sloane, Head of Digital Original Programming for Warner Bros and Drew Baldwin, Founder of Tubefilter and Executive Producer of the Streamy Awards for an exciting and in-depth look at the future of entertainment programming in the era of broadband TV.  Drew and Lance will talk about what is working in digital distribution and what isn't; how different digital platforms impact where projects are released and how audiences and their behaviors influence decision-making.  Lance will also answer a number of burning questions about OTT and digital programming, like:

• Are we still in the "experimental phase" in online video programming? Does the next phase look more like traditional television, or will it be something unique to the online platform with its unlimited channels?

• Are  viewers are changing they way they consume programming as a result of the Internet as a distribution platform? How are viewers' habits and expectations changing and what are the implications long-term? What implications does this have for how programmers like you develop new projects?

• How big can OTT really scale? At what point does original digital programming compete with or reach parity in value/audience/mindshare, with linear payTV programming? Will these two mediums converge or will they always be distinct?

• How important wil the role of curation in the future of programming, and what role will OTT play in providing choice to viewers under a unified experience?

9:45 - 10:00

Break

Mission City Ballroom 5
10:00 - 11:00

Executive Panel Discussion

Programming and Distribution in the 4th Generation of Television

Moderated by: Colin Dixon, Chief Analyst and Founder - nScreenMedia

Panelist: Jon Cody, Founder and CEO - Television4
Panelist: Jim Monroe, Senior Vice President, Programming - Net2Television
Panelist: Sean Atkins, Senior Vice President Digital Media - Discovery Communications
Panelist: Chase Norlin, CEO - Alphabird
Panelist: Ed Lee, Vice President, Content Acquisition - Roku

Is this the 1980’s cable industry all over again?  You know…a new delivery platform, fledgling content competing with powerhouse broadcasters…and the ultimate explosion of value and viewing moving into the new distribution platform.  Are we seeing history repeat itself in the OTT space?  While mainstream content providers move increasingly to restrict and protect content online, innovative producers, programmers and studios are rapidly filling the void with professionally produced content by companies like Machinima, Maker Studios, Funny or Die and more.  In addition, established OTT platform powerhouses such as YouTube, Hulu, Netflix and Amazon are investing in original high-quality content made for their platforms.   New generations of consumers are becoming entrenched in new viewing habits which will shape the future of the TV and film industry and drive more value into the BroadbandTV space and drive demand for programmers to feed the massive capacity of the platform. This panel will explore critical issues as we enter the 4th generation of television, such as:

• Where does broadcast fit into the mix?  Companies like Aereo, Skitter, SyncBak and Boxxee are all delivering broadcast content to users in new ways.  What are the implications?

• What models for content distribution and programming are working in the BroadbandTv space…and what isn’t? Does Generation Y really want different types of content and programming than previous generations?

• What are traditional players (Disney, WB, News Corp, Bonnier) doing about new opportunities and threats created by BroadbandTV?  How can they fully realize the benefits of OTT without damaging their cable relationships?

• Will we see further fragmentation, or consolidation of multiple OTT players to create IP-only multi-channel operators? How soon will we see the first “Virtual MVPD”, and who will it be?

• How are the millions of personal IP-connected screens impacting programming decisions and distribution?

• How fast can BroadbandTV programmers and distributors scale the audience to create a more level playing field with traditional TV for advertising dollars?

• Is 4th Generation of TV really more about audience fragmentation and getting passionate audiences built around content?  How will the evolution toward greater audience fragmentation impact monetization, programming and distribution?

• What will programming and distribution look like five years from now?

11:00 - 11:15

Break

Mission City Ballroom 5
11:15 - 12:15

Executive Panel Discussion

BroadbandTV and the Future of Advertising
When Does Online Viewership Become More Important Than Cable Subscriber Numbers?

Panelist: Thomas Morgan, Founder and CEO - Net2Television
Panelist: Brent Horowitz, Vice President Corporate Strategy and Business Development - FreeWheel
Panelist: Dan Mosher, General Manager BrightRoll Exchange (BRX) - BrightRoll
Panelist: Michael Bologna, Managing Director of Emerging Communications - Groupm
Panelist: AJ McGowan, CTO - Unicorn Media

Despite a disparity between online/OTT advertising revenues and broadcast/payTV, brands and agencies are increasingly developing innovative strategies to more fully leverage the ad capabilities of OTT/BroadbandTV platfoms which enable direct targeting, interaction with consumers and the viral capabilities of social media. In addition, some broadcasters and networks are already covering ad deals by combining TV and OTT impression inventory.  As BroadbandTV scales, the way advertising is produced, purchased, and inserted is changing, whether on a SmartTV, Tablet or other CE device.  This panel will answer critical questions such as:

• How close are we to having ad revenue parity on OTT platforms with TV advertising?

• Will advertising dollar shrink, grow or stay the same in the new era of OTT?

• The effectiveness of Television advertising has been under question for a number of years; is advertising in the online and broadband TV space going to ultimately prove more effective for advertisers and brands..and thus change the value-proposition?  How long will it take?

• What do BroadbandTV platform developers need to learn from brands & advertisers to make their platforms more “advertiser-friendly”?

• Is the future of OTT ultimately advertising driven? Subscription based? Both?

• What new ROI and analytics technologies and methodologies are being developed to allow broadcasters to re-target messaging, expand reach, more directly interact with their audience, and utilize social media channels?

• Can “Free Ad Supported BroadbandTV” begin over time to develop programming to compete with linear TV for ad revenues and move more value that direction?

• What are the technologies emerging to help repurpose ads for the myriad of second and third screens out there?  What are the technical and business hurdles to getting online video ad deployment more competitive?

• What monetization strategies are working, and why?  How will they change as BroadbandTV scales?

12:15 - 1:15

Lunch

Meeting Room 1 
1:15 - 1:45

The New Dynamics of Second-Screen Content
Albert Lai, Innovation Architect, Office of the CTO - Brightcove

Consumers are multi-screening more than ever, and the second screen is at the heart of the phenomenon. In fact, a recent Google report indicates that 22% percent of simultaneous device usage is complementary, and the most common device combination is TV and tablet at 40%.

The trend is creating an inflection point in how content is created, programmed and consumed. Rather than producing content to air on television or stream online, we must consider how to create complementary content experiences that work hand-in-hand - or screen-in-screen - on TV sets and mobile devices. Similar to how 3D has caused many filmmakers to take new approaches to moviemaking, the second screen is introducing new dynamics to television.

In this presentation at OTTCON, Brightcove innovation architect Albert Lai will explore the ramifications of the second screen across the media industry and highlight compelling examples of second-screen deployments in the market. Albert will also outline different strategies to create second-screen experiences, from both a content and technology perspective.

Meeting Room 2 
1:15 - 1:45

Monetizing OTT Multi-Screen Video:  Make it Happen, or Ask “What Happened?”
John Clancy, President & CEO - Azuki Systems

For many years, TV service providers and content owners have co-existed in a mature, stable and predictable ecosystem. This status-quo was, for the first time, challenged by first-generation Internet/over-the-top (OTT) providers, such as Netflix and Hulu, which not only offer lower-cost alternatives, but have started to change consumers’ viewing habits.  Now:

Consumers are demanding to watch what they want, when they want it, on their devices of choice. 

TV service providers are recognizing that OTT is not an enemy, but a business opportunity that enables them to augment their existing video infrastructure and expand TV-quality content services to devices beyond home TV.  

Content owners see OTT video delivery as a new (additional) channel for content distribution and are trying to figure out how to get paid for content delivered to multi-screens inside and outside of the home.

In this session, you will learn what’s needed to fully implement and monetize OTT multi-screen video services.  The main goal of this session is to ensure you have the key foundational strategies to co-exist and thrive in the TV Everywhere/OTT multi-screen video ecosystem of the future – and avoid waking up one day asking “what happened?”

Meeting Room 3 
1:15 - 1:45

Biggest Challenge in OTT is Not What You Think...
Scaling Your BroadbandTV Library Through Advanced Ingest Workflows  
Martin Eiler, Chief Technology Officer - XStream

Martin will talk about Ingest, one of the biggest challenges within the OTT and Broadband TV space today- how to ensure a simple ingest workflow when importing media assets from various content providers. For many service providers with a large media assets library, the ingest workflow can be a major headache with different processes for dealing with multiple video input formats, metadata formats, subtitle formats, applying DRM encryption and transcoding for multiple platforms. Tune in on Martin’s presentation and learn how you can simplify the ingest of media assets, get a completely transparent process to fit into any media rollout, how to collect content from multiple sources with ease with a minimum of human resources needed, enabling you to reduce time spent on setting up ingest workflows, decrease time to market and scale your offerings faster, better and wider than ever before.

1:45 - 2:00

Break

Meeting Room 1 
2:00 - 2:30

'Digital Snacks(™)' -Creating Engaging Content for A Complex OTT Environment
Bo Kelleher, Solution Architect, Media - Kaltura

Gaining mindshare is difficult enough in an age of 160-character manifestos and instant everything.  Deriving ad revenue from a culture of chaos is a challenge, but with the right application of technology and technique it's possible to capture maximum value in an age of minimum attention span.  Kaltura shows how to leverage video clips, distribution and syndication to effectively monetize in more places and to draw the consumer in to your brand.  

Meeting Room 2 
2:00 - 2:30

What Does it Take to be a Global OTT Service Provider?
Vijay Sajja, CEO - Evergent

Pay TV penetration is low in many developing countries.  At the same time broadband penetration is growing at a rapid rate in these economies.  Often broadband deployments are subsidized by national governments.  Several companies are viewing this as a great opportunity to deploy live and on-demand OTT services in these developing economies.  This session outlines the unique challenges and opportunities for successfully deploying these services.

Meeting Room 3 
2:00 - 2:30

Multi-Screen Strategy
Why software multimedia players trump native players
Deepak Das, Sr. Director of Marketing - VisualOn, Inc.

According to Cisco, mobile video consumption will increase 25-fold between 2011 and 2016. Today, consumers want to watch video content wherever and whenever they desire on an increasing number of personal devices, whether it is a smartphone, tablet, PC, or TV. As the trend toward multi-screen viewing increases, content providers are scrambling to reach consumers beyond their living rooms. However, they face an increasingly fragmented device market. Navigating the ecosystem to achieve media delivery across devices and ensure a high-quality playback experience is not an easy feat since each device is differentiated with its own video/audio/file format, streaming protocol, and hardware capabilities. Content providers cannot rely on native players to successfully deploy video delivery services since each native player offers a different approach and hence presents huge challenges for delivering a uniform and good quality playback across the connected device ecosystem.

There is a need for a single software flexible and modular toolkit that supports player development across multiple devices, operating systems, and CPU types. The technology must also support multiple file formats and streaming protocols, and offer adaptive bit rate profiling, resolution switching, security, analytics, closed captioning and Ad insertion support. These features are all desired by the content community. Moreover, a modular framework can future-proof the playback system by providing the capability to upgrade without a total rewrite (or overhaul) of the player environment

2:30 - 2:45

Break

Meeting Room 1 
2:45 - 3:15

How can operators embrace OTT and turn challenges into opportunities?
Yonatan Sela, VP Marketing - Tvinci

Operators need not feel threatened by OTT.  

Cord-cutting is a real phenomenon, as consumers increasingly resent paying for premium content bundles when they could be paying so much less to use disruptive services such as Netflix, Hulu and others. However, for operators who are willing to make a paradigm shift in the way they deal with the changing device-landscape and user behavior, OTT presents a real opportunity rather than a threat. Operators' relationships with content providers and particularly their wide reach and billing relationship with subscribers are substantial advantages that persist in the OTT space, at least in the short-medium term. How can operators maintain these advantages and fully utilize them, in a market that demands more than just the ability to deliver content?  How can they deal with a rapidly changing landscape of devices they must be compatible with, external services they must integrate with and lower barriers of entry for competitors?

Yonatan Sela, VP Marketing, Tvinci, will analyze the way TV operators deal with both the technological and business challenges associated with the transition the TV industry is undergoing nowadays, using real world examples.

Meeting Room 2 
2:45 - 3:15

The Evolution of Television: Authentication is the Secret Weapon
Michael Bishara, VP and General Manager of TV Everywhere - Synacor

As the web has evolved, so have consumer uses for it. Primarily it was used for email/communications and soon evolved into being used for social networking like Facebook and Twitter. One thing that hasn’t changed since the mid-2000s is the consumer’s desire for new content through easily consumed media such as video. YouTube has seen an exponential increase in video content posted and viewed since its creation – and now studios are jumping on board.

As services such as Hulu and Netflix allow consumers to “cut the cord” from their cable provider, the providers are working to enable consumers to watch what they want, where they want it – if they can authenticate. Yes, authentication is the content provider’s secret weapon - as was evidenced during the Olympics with more than 64 million video streams in the first five days, all requiring consumer authentication. With consumers tuning in from mobile devices, tablets and computers, cable providers see this method as a key way to ensure consumers can receive the content they want, where they want, without jeopardizing quality. Michael Bishara is eager to address the pros and cons of both channel-hosted apps and Web-based cable portals and their potential impact on the industry in the new TV Everywhere world.

Meeting Room 3 
2:45 - 3:15

Strategies for Unlocking Additional Value From OTT
Jim Guillet, Sr. Product Marketing Director IP Video Network Solutions - Alcatel-Lucent
Ben Huang, Director Interactive Entertainment Business - Microsoft

Pay TV operators and service providers can embrace OTT and extend their existing infrastructure and platform to unlock additional value. Hear from industry leading technology providers, Microsoft and Alcatel Lucent, on strategies for delivering high quality TV services over managed and unmanaged broadband networks.  By enabling operators to take advantage of multidevice and multiscreen experiences, through a comprehensive platform view spanning all types of video services, they can offer uncompromising consumer choice.`

3:15 - 3:30

Break

Meeting Room 1
3:30 - 4:00

Next Generation Video Encoding and Processing for Multiscreen Distribution
Keith Wymbs, VP of Marketing - Elemental Technologies

This discussion is designed for cable operators, content programmers and broadcasters who are extending video services beyond the TV set to PCs, mobile phones, tablets and other connected devices. As the demand for multiscreen video continues to rise, new encoding and transcoding technologies are critical for successful multiscreen video implementation and delivery. During this session, attendees will learn best practices for video processing and encoding professional content while gaining a deeper understanding of future encoding technologies, including H.265 and the latest deliverable requirements such as DASH and Ultraviolet.

Meeting Room 2
3:30 - 4:00

OTT Live Linear: Where is it Going, and How do You Get There?
Robin Cole, Vice President of Product and Services Marketing - iStreamPlanet

It looks like 2013 will be the year of live linear! As consumer demand for online video surges forward on the wave of connected-device proliferation, content providers are investing in new ways to deliver high-quality TV experiences to these devices, including live-linear programming. But live-linear streaming has its challenges, including scalability in order to take on new content quickly; managing and monitoring to ensure an experience on par with traditional broadcast quality; and, of course, cost-effectiveness and ROI. iStreamPlanet’s VP of Products and Services, Robin Cole, will discuss the business-critical factors involved in successfully bringing OTT live-linear channels to connected devices. She will also explore the dynamics of the industry through burning questions such as “who will bring live-linear channels online first?” (Will it be MVPDs? Telcos? Cable networks? New content creators?) Join iStreamPlanet for a lively look at OTT live linear, the next big thing in connected entertainment.

Meeting Room 3
3:30 - 4:00

Increase User Engagement with Second Screen Real-time Story Telling
Michael De Monte, CEO - ScribbleLive

By adding a real-time story telling platform to your TV programming you are able to engage and communicate with your audience for longer periods of time when compared with social media and the static web.  In turn you are able to generate more ad revenue and brand awareness.

4:00 - 4:15

Break

Meeting Room 1 
4:15 - 4:45

Audience Growth in The Multi-Platform Landscape
Colin Decker, VP Audience Development - Revision3, A Discovery Communications Company

Brands and publishers are faced with an enormous number of services, platforms and formats across the OTT marketplace. Successfully measuring OTT audience size—and even better, growth and retention—is a challenge. Open, closed, social, 2nd screen and leanback experiences can represent opportunity or liability, depending on your strategy. This session will discuss Audience Development strategies spanning the gamut of OTT platforms with an eye toward high level best practices and smart tactics.

Meeting Room 2 
4:15 - 4:45

Winning the Video Content Race.  Strategies to beat the other guys
Dave Cornella, Vice President, Strategic Business Development - Deluxe Digital Distribution

iPads, Adroid Tabs, Windows 8, xbox, PS3, SmartTVs; consumers want their shows on all these devices. The screens keep getting better; the quality expectations higher. Hundreds, thousands, tens of thousands of titles; there are never enough. The competition has it all. You want it all; now. How do you find people who know how to assemble all of this and how do you afford the equipment and people to develop it all and deliver it all going forward?  This raises questions of whether current approaches to title acquisition, ingestion and storage management can be sustained at a profit, given the low revenue rates anticipated for a large share of these titles. Content truly is king and those who have it will be crowned. The presenter will discuss how to overcome costs and delays in acquiring and ingesting content; how to stay ahead of the tsunami of encode formats, navigate the encryption mine field, and ride the tide that UltraViolet promises; all of which serve to accelerate access to titles and ultimately monetization of a multiscreen world.

Meeting Room 3 
4:15 - 4:45

OTT Technology Enablers: HEVC, CDN, and SDN
James Field, Director of Technology, New Initiatives - NDS (now a part of Cisco)

What are the key technology enablers coming down the pipeline which will drive innovation and growth?  This presentation will address the following:

• HEVC encoding – next gen content encoding standard provides increased compression rates to improve video throughput and quality for better mobile video experiences and advanced video services, such as 3D, and ultra high definition video.

• CDN Federation – multi-footprint open CDN capabilities that interconnect CDN resources of participating service providers enabling improved quality, revenue potential and reach.

• Software Defined Networking (SDN) – an emerging architecture where the control and data planes are decoupled to enable flexible network programmability. An Open Network Environment (ONE) approach to SDNs creates more resilient network intelligence and can enable more agile service delivery.

4:45 - 5:00

Break

Meeting Room 1 
5:00 - 5:30

How can programmers, producers and distributors compete in a world with not just hundreds, but thousands of channels and millions of hours of video?
Bob Van Orden, VP Corporate and Business Development - Clearleap

Traditional content providers already have an edge – they have TV rights to the most popular video around. To maintain that edge they need to formulate “TV Everywhere” strategies that make that content as accessible as possible to as many endpoints as possible. As a veteran of Yahoo!, Mowrey can describe operational roadblocks and remedies he has seen, detailing lessons learned from successes and gaffes he has witnessed around the digital video industry. He can talk about advances such as all-IP content delivery (vs. slower satellite delivery); where the business pain points are for traditional distributors such as cable systems as they attempt to deliver TV everywhere; and where operational delays occur (content delivery from originators to distributors, end-user authentication, etc.) and how to eliminate those roadblocks. 

Meeting Room 2 
5:00 - 5:30

OTT Devices Falling Short For Consumers Accessing Content… Is the Race Over or Just Beginning?
Michael Hudes, Executive Vice President - YuMe

In a recent study, YuMe discovered that dedicated OTT devices play a key role in today’s strong connected viewing adoption, but the research also showed that more consumers are using game consoles, Blu-ray players, and smart TVs themselves to connect more frequently to content than with OTT devices. Set-top devices like Roku and Apple TV are popular, but it turns out they are the least used method of accessing connected content. YuMe’'s Michael Hudes will share details of recent Over-the-Top TV studies, device growth and use rates, OTT device trends, and will share his predictions for what's in store for the digital home. Which devices will win?  Is the race over or really just beginning?

Meeting Room 3 
5:00 - 5:30

Keys to Growing OTT Advertising Revenue
Dan Lovy, Director of Product Development - Vidillion, Inc

Small and large companies are looking for more effective ways of advertising their products and/or services. Please join Dan Lovy, Director of Product Development at Vidillion, Inc. as he presents industry trends and predictions for the future of advertising on OTT. What's working? What are companies looking for? What strategic decisions are facing OTT operators and content producers? These topics and many more will be discussed for what is sure to be an engaging presentation.

March 20

Mission City Ballroom 5
9:00 - 9:45

Keynote Presentation

Why Traditional Discovery Tools Will Fail in the OTT Era

We always hear consumers complain about having "500 channels, but nothing's on" or "how can Netflix have thousands of shows and movies, but none I want to watch."  In millions of homes today, individuals and families sit down on the couch only to spend excessive time browsing through menus - their DVR, their EPG, their On-Demand catalog, their Netflix or Hulu libraries - and rarely finding things to match their interests, instead settling for "whatever's on."  Meanwhile, tune-in and promotional budgets for new content are skyrocketing without any end in sight.  

We've reached the blessing and the curse of having the "infinite channel lineup" where there's so much at our fingertips, we don't even know how to find new things anymore.  And it's getting worse.  Consumers need better tools to find content relevant to their personal interests, their friends' interests and even their location and those that create the content and those that distribute the content (whether linear or OTT) need better tools to understand their viewers and create successful shows. This can be achieved in today's TV landscape and it just might be the ingredient needed to bring traditional broadcast TV and disruptive OTT services together for the common good!  

This keynote will give valuable insight to content creators, producers, and distributors on how to solve discovery in a world full of broadcast vs streaming, twitter vs facebook, TVs vs second screens and so much more.

9:45 - 10:00

Break

Mission City Ballroom 5
10:00 - 11:00

Executive Panel Discussion

The OTT/BroadbandTV Challenge - Surviving and Thriving in the Unlimited Content and Connected Universe

Moderated by: Jeremy Toeman, CEO - Dijit Media

Panelist: Rob DeMillo, CTO - Revision3
Panelist: Philip Lynch, Senior Vice President, Digital Networks & Games - Sony Pictures Television
Panelist: Sherry Brennan, Senior Vice President Sales Strategy & Development - Fox Networks
Panelist: Alex Vikati, Executive Director, Product Strategy & Innovation - TMS

OTT is creating unbounded opportunities for producers, programmers, device manufacturers and operators to innovate around new types of content, connected experiences and distribution models. MSOs, BroadbandTV distributors, broadcast networks and even consumer electronics companies are ratcheting up the volume and competingfor the audience's attention.

All of these parties share the common goal to have their content, device, service and app make as big a splash as possible, however success in achieving this goal is often elusive.  OTT should offer unprecedented access to the living room for producers…but are there really fewer barriers now? Is discoverability a major roadblock to success for some players?

The virtually limitless scope and scale of BroadbandTV presents these key stakeholders with numerous challenges and opportunities.  This panel addresses a broad range of critical issues to help you meet the challenge of understanding consumers and creating demand for your content/device/ service and develop and implement successful OTT /BroadbandTV service and device strategies. 

• With over 60,000 apps for searching, discovery and consuming streaming content, its no wonder consumers are confused.  Will we see further fragmentation, or will the industry begin to consolidate? 

• How does a viewer really find quality programming?

• Cable has hundreds and only a handful of really compelling channels and still search and discovery are problematic Right now there are around 5000 BroadbandTV channels and only dozens of really good ones.  How the industry solves search and discovery will be a major factor in the success of OTT.  How can programmers and content producers rise above the noise and scale their audience?

• With more traditional media companies such as WarnerBros and others investing in original content production for OTT, are we going to see a shift in the type of content produced and consumed on OTT platforms? 

• What are the challenges for producers in the era of OTT? How can they be overcome?  How does a producer realize financial reward?

• Can content producers and OTT operators manage the device and apps environment jungle?

• How will the industry solve the discovery and device fragmentation issue?

11:00 - 11:15

Break

Mission City Ballroom 5
11:15 - 12:15

Executive Panel Discussion

The Battle for the OTT and the Second Screen Ecosystems - Special Purpose vs. Multi-Function Apps

Moderated by: Chuck Parker, Chairman - 2nd Screen Society Chairman

Panelist: Adam Burg, Co-Founder - Dijit Media
Panelist: Randy Shoiyaki, Co-Founder - TVplus
Panelist: Raghu Tarra, Senior Vice President and General Manager - SlingMedia
Panelist: Zane Vella, CEO - Watchwith
Panelist: Neel Ketkar - Senior Director, Platform Products, Fox Broadcasting Company

There have been many conference panels with executives crying that consumers will never download hundreds of different apps for their viewing experiences (at least not with any scale), while at the same time arguing "one app to rule them all" is equally unappealing as branded TV shows, sporting leagues, major events and movies seek to differentiate themselves and leverage their valuable brands.

So what is the right second screen strategy? Special purpose…or multi-function apps.

What is the real impact that apps are going to have on the TV and OTT ecosystem and what is the right strategy for content distributors, PayTV operators, OTT video providers, game consoles an CE makers?

Who are the winners and losers?

This panel will look at the key issues facing the aforementioned stakeholders and how the various strategies will affect their fortunes in the brewing ecosystem war. Be sure to attend this panel to find out what changes in the ecosystem will occur in 2013 along video distribution channels. How film studios and networks can find ways to reduce the costs of deploying apps with real consumer reach, while preserving brand value. Why alliances the key to reach, scale and better monetization.

12:15 - 1:15

Lunch

Meeting Room 1 
1:15 - 1:45

De–Mystifying Monetization on Mobile and OTT devices
AJ McGowan, CTO - Unicorn Media

Today's video publishers realize the importance of reaching their audiences everywhere they view content. As OTT devices gain increasing popularity, the need to reach every existing and emerging devicebecomes apparent- and more complex. While publishers are trying to deliver high-quality, high performance content, they have not yet realized the value of these untapped revenue streams. AJ will address the challenges and complexities facing content owners and the Unicorn Media solutions that simplify the process and unlock the massive revenue potential available to those with the tools to effectively monetize their content on any device.

Meeting Room 2 
1:15 - 1:45

Primetime is Anytime: Now What?
Sean Knapp CTO and President of Technology - Oyala

Primetime has been viewed the same for years. During primetime advertisers knew exactly what audience would be watching what content and at what time so their ad spend was both validated and monetized for ROI. And the rest of us knew primetime as THE time when traditional television gave us the best it could offer.  However, primetime has changed. Smartphones, tablets, gaming consoles & connected TVs are dramatically shifting not only the way we are watching premium content, but also when. Ooyala’s analytics have shown that viewers are using tablets 71% of the time for content that is ten minutes or longer and 30% of the time for content that is over an hour long. Additionally, game consoles and connected TVs are used over 40% of the time for content over one hour long. We are consuming the same content we always have, but it is now on our time, on our device and not tied down to the living room. Advertising models must change, metrics must change and this session will teach you how to leverage online video technology to deliver the future of primetime TV.

Meeting Room 3 
1:15 - 1:45

The New Frontier for OTT: Cable and Telco Multi-Screen Television Services
Alan Hoff, VP-Strategic Marketing - SeaChange

Yes, content remains king. But the king demands brand loyalty, integrity and increasing ROI. Enter cable and telco television service providers with multi-screen video services. At first presumed to be doomed to wither under the OTT threat, service providers are mobilizing to extend their subscriber experiences to tablets, smartphones, smart TVs and game consoles. Yet, rather than simply working to turn the tide against the competition, they’re also enabling opportunities for OTT content within the traditional television ecosystem.

In this session, we’ll explore the emergent multi-screen television environment and the openings for OTT stakeholders through:

• Home Media Gateways, which will push proprietary set-tops out of the picture and unify every video IP connected device at home;

• the radical shift in subscriber navigation, which will introduce intuitive search and recommendations that give television and OTT choices equal prominence;

• a firm position in the established television advertising industry.

1:45 - 2:00

Break

Meeting Room 1 
2:00 - 2:30

Second-Screen Inversion
Is the Second Screen More Important Now Than the TV?
Crx Chai, Director of User Experience - NAGRA

As the second screen becomes more important as a means to control the customer relationship and generate revenue, services providers need to ensure they have a strategy in place to retain not only a viewer’s eyeballs but their fingertips as well.

As an industry, we refer to the television set in the corner of the living room as the primary screen and handheld devices (laptops, tablets, smartphones) as secondary screens. However, in some homes we are seeing that handheld devices are becoming more important in the control of the customer relationship and revenue generation than the television set. We refer to this as “second-screen inversion.”  In these homes, service providers not only need to retain eyeballs to maximize their revenues, they now need to think about retaining fingertips.

This paper/sessions looks at the growth of second screen usage and the range of multiscreen services available today. It examines the opportunity that service providers have to leverage the second screen to enhance their services and the impact it will have if they don’t seize these opportunities - in particular the need for them to develop “umbrella” applications that can extend the service provider’s brand and customer loyalty.

Meeting Room 2 
2:00 - 2:30

The Seamless Experience of Next Generation Multiscreen
Jijesh Devan, Director Product Marketing - QuickPlay Media

Viewers everywhere should have certain unalienable rights, chief among these driven by the belief that all screens are created equal. A true TV Everywhere experience should have no first or second screen, but should enable viewers to seamlessly transition across devices.  They should be able to start watching a program on their TV, tablet, computer, smartphone or other device, and pick it up on a separate device, whether they are in or out of their home.

Traditional OTT offerings, driven mostly by on-demand content, will be able to embrace this revolution fairly easily. But when they consider the need to evolve by adding live content into their offerings based on growing consumer demand, their future looks much more complicated.  This presentation will shed light on the numerous resource-intensive challenges that traditional OTT providers are not equipped to handle.  Attendees will gain insight into factors such as content rights, billing and real-time transcoding of potentially hundreds of channels.  They’ll learn how network PVR (personal video recorder) is a natural next step to enabling this change, and how to otherwise plan to remain competitive in the future.

Meeting Room 3 
2:00 - 2:30

OTT and Scale: The Darkness and the Light
Will Law, Principal Architect - Media Engineering - Akamai

The current architecture and distribution methods of delivering over-the-top content struggle to deliver a single live event to millions of concurrent users. How can they possibly hope to cope with even a fraction of cable's capacity? This session examines an array of ten technologies that can combine to help address the problem of delivering live OTT content at massive scale.

2:30 - 2:45

Break

Meeting Room 1
2:45 - 3:15

The Next Wave of Discovery, Recommendation and Linking
Stephen White, President - Gracenote

Abstract: Identification and discovery technology is at the heart of today's digital entertainment experiences. Through it, consumers can find more of the content they love, rediscover old favorites, and find new content to enjoy. And, the hub of these new experiences for advertisers is the ability to link consumers directly to commerce and through advanced video fingerprinting technology provide highly targeted advertising and other interactive features. In this presentation, Mr. White will discuss the latest trends, technologies and strategies for media recognition, discovery and linking and what we can expect to see in this area in 2013 and beyond.  

Meeting Room 2
2:45 - 3:15

The Smartest Approach to Smart TV: ‘Write Once, Deploy Everywhere’ Cloud-Based UXs
Jeremy Edmonds, Director, Technical Business Development - ActiveVideo Networks

What’s the biggest obstacle to Smart TV adoption?

In a report last year by Informa Media & Telecoms, the answer was fragmentation of and limitations on processing resources in the device itself. “While any 'smart' TV bought in 2011 or 2012 can be used for streaming online video services for a few years,” the report noted, “they lack the processing power and the necessary hardware to perform those smart TV functions that will be standard in 2015. Simply put, any smart TV purchased in 2012 will be effectively obsolete by 2015." Like the Mayan calendar, the doomsday scenario need not be inevitable. Service providers today – both traditional and virtual – are delivering differentiated user experiences that can engage viewers and generate new revenues well beyond the middle of this decade.

By leveraging cloud-based content creation and delivery platforms, these forward thinkers in cable, IPTV and the CE industries are removing Informa’s expiration date from Smart TVs, set-top boxes and other connected devices. The adoption of cloud-based platforms creates a “write-once, deploy-everywhere” content development environment that provides significant benefits for the industry and the consumers it serves: Dramatically reduced need for armies of developers to author content for every device; faster time to market due to reduced integration and testing needs; and a universal user experience on every viewing platform, simplifying utility for consumers.

This presentation will show how complete user experiences can be rendered in the cloud using HTML5 browser technology, and can be streamed via QAM or IP networks to any CE device or cable set-top box. Using examples of current deployments, the presentation will discuss how cloud-based “write once, deploy everywhere” content creation environments and highly scalable, low-latency delivery platforms can dramatically reduce the time (by up to 80%) and expense of building and delivering rich UXs that engage viewers.

Meeting Room 3
2:45 - 3:15

Moving From Second Screen to First Screen
Metodi Filipov, Co-Founder -  iMediaShare

When content discovery becomes an activity by itself, a mobile touch interface becomes the most convenient approach to solving the problem of the connected viewer. Some things have always been best viewed on a TV. But with today's technology, which enables viewers to automatically pair mobile devices and a TV to control and view content, we can really take advantage of the extended-screen experience. The ability to utilize the traditional first screen by connecting to it and controlling it with a mobile device will deliver a perfect viewing experience, as well as unmatched discoverability and control of alternative content sources.

3:15 - 3:30

Break

Meeting Room 1 
3:30 - 4:00

Quantifying Consumer Video Preferences
Stefan Bewley, Director - Altman Vilandrie & Company

Altman Vilandrie & Company (AV&Co.) Director Jonathan Hurd’s “Quantifying Consumer Video Preferences” presents findings from original primary research on consumers and their video preferences.  In the study, AV&Co. uses discrete choice analysis to test consumers’ preferences for providers (e.g. cable/telco operator, Netflix, Hulu, etc.), device (TV, PC, tablet, mobile handset), content availability (movies, TV shows, recent vs. older), and price.  The study also explores topics such as consumers’ online video viewing behavior, service provider brand preferences, TV Everywhere awareness, and cord-cutting tendencies.

This presentation will provide a unique perspective on how players across the value chain can understand emerging consumer video preferences to develop winning strategies. Service providers will see not only specific quantification of current consumer preferences, but will also glean an understanding of how they can maximize their own share, revenue and/or profit.

Session attendees will take away a tangible, quantitative perspective of which aspects of the video experience are most important to consumers. They will also see how preferences vary by segment and how the existing TV ad model is transforming.

Learning objectives:  Session attendees will

• Gain  an understanding of emerging consumer video preferences and how this information can be used to develop winning strategies

• Learn which aspects of the video experience are most important to consumers and how they vary by segment

• Get ideas for changing the customer experience to reduce video subscriber churn

Meeting Room 2 
3:30 - 4:00

OTT for Mobile Devices – An implementer’s Checklist
Raviv Levi - Director of Product Marketing, Content Protection Products - Discretix

Mobile devices are a crucial element of all TV Everywhere deployments. Mobile subscribers want access to live TV, VOD and are increasingly streaming content from their devices directly to their home TVs. As service providers expand their TV Everywhere services to mobile devices, they must address the following infrastructure, application and security challenges in order to ensure a high quality video experience:

Video quality and effective delivery – Mobile devices require different video formats and resolutions. Wireless networks introduce both connectivity and throughput variance, requiring support for adaptive bit rate streaming protocols. Scalable deployment across multiple platforms – The number or Android and iOS device variants is growing exponentially. Service providers cannot effectively test and debug their TV Everywhere application on all existing smartphones, tablets, screen sizes, OS versions and processor platforms. Cost effective deployment requires a single application that can be deployed across the entire mobile device eco-system. Security – Open devices, un-managed networks and multiple untrusted 3rd party applications, add significant complexity to the security of the Mobile TV Everywhere applications. Access to premium content from the major studios depends on the proper hardening of content protection technologies.

The presenter will provide a brief overview of these topics and outline key technology considerations for TV Everywhere deployments on mobile devices. We will share lessons learned from devices already in service across the world.

Meeting Room 3 
3:30 - 4:00

Cloud Power: The OTT Video Storm and How to Harness It
Dov Brand, VP of Products, Founder - Vidmind

Internet is changing the TV market dramatically. As consumers, we are already looking for a better experience, at a lower price. The cloud will soon make ‘TV everywhere’ a reality. Our TV will become social and we will consume content on multiple screens simultaneously. We will discover new movies and games on our mobile devices, push them out to bigger screens and communicate with our friends as we watch them. We will purchase items and interact with brands we see on TV. We will curate our own video ‘channels’ and follow those of celebrated public figures and brands.

This wind of change is already disrupting the traditional TV value chain. Cable and satellite operators, broadcasters and content providers, retailers and mobile network operators are all in a battle to retain their profitability.

Daniel Peled, an industry veteran, founder of GooMe and pioneer of OTT video platforms will discuss:

• How the Television industry is changing and the barriers between content providers and consumers  are collapsing and cutting out operators

• Who/what are the new disruptors in the market and how will they affect the decades-old value chain of brand, agency, producer, broadcaster to consumer

• Who can benefit from the new ecosystem and besides a $200 billion global TV ad budget, what else is at stake?

4:00 - 4:15

Break

Meeting Room 1 
4:15 - 4:45

Internet Video 3.0: From Random Discovery to Personalized Programming
Blair Harrison, CEO and Founder - Frequency

Internet video began in the 1990s as a platform for rebroadcasting existing TV content and a home for short films. In the 2000s, user-generated networks emerged and grew this industry to true internet scale. We are now in the third wave of the evolution of internet video: a complete and new ecosystem, with incredible scale and growing monetary value.

YouTube, once the default for streaming the web’s free and ad-supported video, is now delivering only a third of the video views, and an even smaller share of total minutes consumed. A new set of disruptive video producers has emerged, making content at extremely low cost and attracting audiences that rival all traditional media in scale. Almost every device is now both connected to the cloud and capable of delivering video that lives on the internet at high resolution.

Within this new online video landscape, how do consumers discover and watch all the great video they care about, when it’s increasingly scattered across thousands of sites, apps, social networks and OTT services? How do publishers build and reach audiences fragmented across a myriad of different devices and operating systems? And how do device manufacturers connect consumers to the content they care about, without deploying hundreds of different apps?

In this presentation Blair Harrison -- CEO and founder of Frequency and former CEO of IFILM -- will share his thoughts on the lasting impact of YouTube, the maturation of online video, and what the next year holds for content publishers, device manufacturers and consumers alike.

Meeting Room 2 
4:15 - 4:45

The On-Demand Wars - Winners and Losers
Travis Brown, Director of Sales and Business Development- Accedo Broadband

A perfect storm is brewing in the online video space which will benefit the consumer and create huge industry growth over the coming 3 years. This storm is being fueled by the rapid growth of consumer devices capable of accessing premium video, increased availability of premium and original digital content programming and a range of service providers serving the market. This perfect storm is leading to aggressive marketing, price pressure and constant innovation in features and functions to differentiate with competition. New business models and partnership will emerge, and new technologies are emerging to enable new and interesting services. The winners will be the content owners, who will be the arms dealers in the emerging war in the global video on demand industry. The session will explore:

• How the thousands of TV app technologies will impact the On-Demand Wars.

• How increased scale will open up the content ecosystem

• Which new entrants will dramatically increase competition

Meeting Room 3 
4:15 - 4:45

“New TV:” A Monetization Strategy for Anytime, Anywhere TV Viewing  
Dean McCormick, Vice President, Advertising Solutions - BlackArrow

As changes in technology and viewer behavior have altered how consumers watch TV, so too has the pay-TV industry been forced to reexamine how content is monetized.  The evolution from traditional scheduled viewing to anytime, anywhere viewing is starting to change how the industry thinks about TV advertising, currently a $202 billion global market.  This creates tremendous opportunity for industry participants who can capitalize on monetizing “New TV”, while putting at serious risk those who can’t.

To take advantage of this opportunity, a new approach is needed that aligns business models with technological innovation and viewer behavior.  This “New TV” concept would pave the way for the future of TV advertising by: capturing lost advertising revenues due to time- or device-shifting; increasing efficiencies by delivering the right message to the right audience; and ensuring that advertiser “reach” can be retained in an environment of increasing fragmentation.

This presentation will outline new monetization approaches designed to capture ad dollars as TV is viewed everywhere and at any time, including approaches for: 

• Delivering reach advertisers need, despite audience fragmentation;

• Using addressability to minimize wasted ad spends;

• Increasing engagement with viewers via interactivity and second-screen tie-ins; and

• Increasing efficacy via better measurement.

The presentation will also map out key new standards and technologies that pay-TV providers can leverage to create a “converged video ad platform” for monetizing linear and on-demand content to any screen for all inventory owners.  It also will offer a blueprint of services, business models and go-to-market strategies that could be used by pay-TV providers and programmers to drive new revenues.